A team of researchers who found that people think they are more attractive when drinking alcohol, have scooped an Ig Nobel prize for their work.
The researchers from France and the US confirmed the “beer goggle effect” also works on oneself.
Ig Nobel awards are a humorous spoof-like version of their more sober cousins, the Nobel prizes.
Winners have 60 seconds to make a speech to avoid being booed off stage by an eight-year-old girl.
Titled “Beauty is in the eye of the beer holder”, the team were awarded one of the 10 awards (listed below) at a packed gala ceremony at Harvard University, US.
Other winners included a patent for trapping and ejecting airplane hijackers and a UK team scooped an Ig for observing that a cow is more likely to stand up the longer it has been lying down.
The Peace Prize went to the president and state police of Belarus for making public applause illegal and having arrested a one-armed man for the offence, according to Annals of Improbable Research, who organise the ceremony.
Penile amputations were the focus of the Public Health Prize. In 1983 a team from Thailand recommended how to manage an epidemic of women amputating their husbands, which had occurred in the 1970s.
However, they said their technique was not advised in cases where the penis had been partially eaten by a duck (after amputation). It was common to keep ducks in a traditional Thai home.
Representing archaeology was a study that observed which bones dissolved when swallowing whole a dead shrew.
Brad Bushman of Ohio State University, US, and one of the five co-authors of the alcohol attractiveness study, said he was honoured that his team’s work had won an Ig.
In the study, people in a bar were asked how funny, original and attractive they found themselves. The higher their blood alcohol level the more attractive they thought they were.
The same effect was also found for those who only thought they had been drinking alcohol when in fact it was a non-alcoholic placebo drink.
“People have long observed that drunk people think others are more attractive but ours is the first study to find that drinking makes people think they are more attractive themselves,” Prof Bushman told the BBC.
“If you become drunk and think you are really attractive it might influence your thoughts and behaviour towards others. It illustrates that in human memory, the link between alcohol and attractiveness is pretty strong.”
Judges were also asked to rate how attractive they thought the participants were. The individuals who thought they were more attractive were not necessarily rated thus by judges.